REVIEW · LONDON FOOD TOURS

No Diet Club – Best food Tour in East London

★ 4.9 · 102 reviews 3.5 hours From $81 Operated by NO DIET CLUB · Bookable on GetYourGuide
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Come hungry, leave with a new food map. No Diet Club’s East London tour pairs generous tastings with a long walk through London markets, stopping for everything from local cheese and chai to pizza, dumplings, meat pies, and sweets. The food is the main event, but the city walk gives the afternoon shape and helps you see London beyond its famous monuments.

I especially like the wide mix of cuisines and the practical list of places to eat after the tour. The guides also bring plenty of personality. Devin, Pauline, Val, Valerie, and Laurie have all been praised for their humor, care, and useful London advice. The main drawback is the amount of walking, plus the fact that tastings change with the season. You should also come ready for rain, since the tour runs in all weather.

Key points at a glance

No Diet Club - Best food Tour in East London - Key points at a glance

  • Two major food markets: The route has included Spitalfields Market and Borough Market, with a city walk between them.
  • A generous tasting menu: Expect several shared bites, such as pizza, chai, cheese, meat pies, dumplings, Iraqi or Iranian food, desserts, and more.
  • A social tour with personality: The guides use jokes, stories, and food recommendations to keep the afternoon relaxed.
  • Vegetarian-friendly: Vegetarian participants are welcome, though the exact food served can change.
  • A practical London introduction: You get both food tips and suggestions for places to return to independently.
  • Plan for outdoor walking: Comfortable shoes are important, and the tour takes place rain or shine.

Two markets, one long London food walk

No Diet Club - Best food Tour in East London - Two markets, one long London food walk

This is not a tour where you sit in one restaurant for three hours. The route moves on foot, linking food stops with a look at East London and the wider city.

The experience is described as a 12pm to 4pm walk, while the stated duration is 3.5 hours. In practical terms, you should keep most of the afternoon free. The walk between markets helps prevent the food from becoming one long succession of heavy bites, but you will still spend a good part of the tour on your feet.

The route has started at Spitalfields Market and finished at Borough Market. That makes for a useful contrast. Spitalfields brings together market stalls and modern food counters in the East End, while Borough Market is one of London’s best-known places for browsing produce, prepared food, cheese, sweets, and international dishes.

The route between them is part of the value. You are not simply being moved from stall to stall. Guides have used the walk to point out landmarks, share pieces of London history, and explain how different parts of the city connect. It is a good arrangement for a first visit, since you get food, orientation, and a few ideas for the rest of your stay.

There is one practical point to keep in mind: the description calls this an East London food tour, but a route ending at Borough Market takes you beyond the East End. That is not a problem, and many people will enjoy the broader city walk, but you should not expect the entire afternoon to stay in one small neighborhood.

A few more food tours in London worth a look

What you may taste at Spitalfields

No Diet Club - Best food Tour in East London - What you may taste at Spitalfields

The exact menu changes with the season, so no fixed list should be treated as guaranteed. Still, the tastings have included a notably broad spread.

Pizza has appeared in several forms, including a memorable blue cheese and pumpkin combination and a version with gorgonzola and another special ingredient. That kind of choice tells you what No Diet Club is trying to do. It is not only serving safe crowd-pleasers. It is also nudging you toward combinations you might not order on your own.

Soup dumplings, chai, local cheese, and bakery items have also featured. You might find yourself moving from something warm and savory to a sweet bite, then pausing for tea or a small dessert. The variety helps keep the meal interesting, although it also means the tour is better for people who enjoy trying unfamiliar foods than for anyone wanting a single, traditional British menu.

Spitalfields is a strong starting point because it gives you a quick sense of London’s modern food culture. This is a multicultural city, and the stops reflect that. You may taste Italian food, South Asian flavors, British specialties, or something from another part of the world, all within the same afternoon.

The food is served as shared tastings rather than full individual meals. That is useful because you can sample more items without ordering a complete portion each time. It also creates a social rhythm, with people comparing favorites and deciding what they might return for later.

The walk from Spitalfields to Borough Market

No Diet Club - Best food Tour in East London - The walk from Spitalfields to Borough Market

The walk between markets is not filler. It gives you time to digest and turns the food tour into a city tour as well.

Guides have shared practical London tips along the way, along with historical details about the places you pass. The emphasis is light rather than academic. You are likely to get small pieces of context that make the streets more interesting without being trapped in a formal lecture.

I like this format for a first or second day in London. You can get your bearings while someone else handles the route, then use the final recommendations to shape the rest of your visit. Several people have particularly appreciated the guide’s suggestions for restaurants, markets, and other food stops after the tour.

The downside is simple: walking takes time. If you have limited mobility, the tour is listed as wheelchair accessible, but it is still wise to confirm the current route and market access before booking. For everyone else, comfortable shoes are essential. This is not the place for stiff new footwear.

The weather also matters. The tour runs rain or shine, so bring suitable clothing and do not plan it as an indoor-only activity. A wet afternoon could change your mood, even if it does not change the tastings.

Arriving at Borough Market hungry

No Diet Club - Best food Tour in East London - Arriving at Borough Market hungry

By the time you reach Borough Market, you may already feel full. Several people have said they were satisfied by around the fourth stop, which is useful information if you tend to underestimate how much food a tasting tour provides.

The final market gives the tour a strong finish because there is plenty to see even after the organized tastings end. You can browse on your own, note down stalls you want to revisit, or simply enjoy the fact that you now have a better idea of what interests you.

The food choices reported along the route have included meat pies, Iraqi or Iranian dishes, English cheese, Italian desserts, fudge, madeleines, and ice cream. These examples show the tour’s range, but they should not be treated as a promise. Seasonal availability and market stock will affect the actual stops.

That changing menu is both a strength and a limitation. Returning visitors may get a different experience, and produce can be fresher when the choices follow the season. On the other hand, you should not book because you expect one particular pie, pizza, or dessert to be available.

The guides make the difference

No Diet Club - Best food Tour in East London - The guides make the difference

Food tours depend heavily on the person leading them, and this one has a strong record in that area.

Pauline has been praised for stepping in when another guide became ill, then making the afternoon work for people who had only one day in London. She has also been described as warm, passionate about food, and good at combining market stops with city information.

Val and Valerie have earned praise for humor, energy, and careful attention to vegetarian needs. Valerie has also been appreciated for helping people discover parts of London they would not have found alone.

Devin has been described as kind, intelligent, and willing to run the tour even when only one person had booked. That matters. Small-group tours can sometimes be canceled when numbers are low, but this experience has shown a willingness to continue with a very small booking.

Laurie has been praised for selecting unusual snacks, explaining the food clearly, and following up with useful recommendations. Her route has included distinctive choices such as blue cheese pumpkin pizza and dumplings.

These names are useful because they give you a feel for the style of the experience. The best guide reports focus on three things: genuine enthusiasm for food, attention to the people in the group, and enough London context to make the walk worthwhile.

The listed group format is limited to two participants, which suggests a highly personal outing. At the same time, the social nature of the tour means you may still meet people from different countries when more than one booking is arranged. If you prefer a private tour, check the current group setup when reserving.

How much food is included for $81?

No Diet Club - Best food Tour in East London - How much food is included for $81?

At $81 per person, the tour is not cheap if you compare it with buying one market lunch. The calculation changes when you consider what is included: several tastings, a guided route through two markets, the walk between them, city commentary, and a personalized list of London food recommendations.

I see the value in the tour if you want help choosing what to eat. London markets can be overwhelming. There may be dozens of stalls, long menus, and no easy way to know which items are worth your money. A good guide removes much of that guesswork and lets you sample more than you would sensibly order alone.

The price also covers the social side. You are paying for a hosted afternoon, not just a bag of snacks. The jokes may be intentionally corny, but a relaxed guide can make the difference between casually eating and having a memorable day.

The value is weaker if you already know both markets well, dislike shared tastings, or want a quiet meal at your own pace. It is also less suited to anyone with a very narrow diet unless the operator confirms the available options in advance.

Vegetarians are welcome, and the guides have looked after vegetarian participants well. Still, the food changes by season, so mention your needs when booking rather than assuming every listed example will be replaced with a vegetarian equivalent.

Who will enjoy this tour most?

No Diet Club - Best food Tour in East London - Who will enjoy this tour most?

I would recommend it to first-time visitors who want an easy introduction to London food without spending hours researching market stalls. It also suits people who like walking, trying small portions, and talking with a guide and fellow food lovers.

Food-curious locals could enjoy it too. Several participants have used the tour to find markets they knew about but had not explored properly. The organized route helps you learn how to return on your own without feeling lost among the choices.

Families with older children may also find it appealing, provided everyone is comfortable walking and tasting foods they may not recognize. The social and humorous approach should work better for people who enjoy an informal afternoon than for those seeking a formal culinary lesson.

You may want to skip it if you need a fixed menu, dislike rainy outdoor activities, or prefer to avoid unfamiliar flavors. You should also avoid booking it immediately before another large meal. The tastings can add up quickly.

Practical details before you book

No Diet Club - Best food Tour in East London - Practical details before you book

The tour is offered in English and French. It lasts about 3.5 hours, with the walking schedule described as 12pm to 4pm. Check the available starting time when you book, since the exact schedule can vary.

All food tastings are included. Hotel pickup and drop-off are not included, so you need to make your own way to the meeting point and arrange your return from the final stop.

Wear comfortable shoes. You will be walking through markets and city streets, with standing time at food counters. Bring weather-appropriate clothing because the tour runs in all conditions.

The experience is listed as wheelchair accessible. Since the route involves two markets and a walk between them, confirm current access details if you use a wheelchair or have specific mobility requirements.

You can cancel up to 24 hours before the activity for a full refund, and a reserve-now, pay-later option is available. That flexibility is handy when London weather or a packed sightseeing schedule makes plans uncertain.

Should you book No Diet Club East London?

No Diet Club - Best food Tour in East London - Should you book No Diet Club East London?

Book this tour if you want a social, food-heavy afternoon with a guide who can help you make sense of London’s markets. The strongest reasons are the variety of tastings, the walk between Spitalfields and Borough, and the practical food suggestions you can use afterward.

I would be especially keen to book it early in a London visit. You can return to your favorite market stalls later, and the route may help you decide where to eat for the rest of your trip.

Skip it if you want a fixed menu or a short stroll. The food selection changes, the route is active, and the tour runs outdoors in every kind of weather. For most food lovers who can handle a few hours on foot, $81 buys more than lunch. It buys a useful first look at how London eats.

FAQ

How long does the No Diet Club East London food tour last?

The stated duration is 3.5 hours. The walking schedule is listed as 12pm to 4pm, so you should allow most of the afternoon.

What food is included?

All food tastings are included. Past tastings have included pizza, chai, local cheese, meat pies, dumplings, Iraqi or Iranian food, bakery items, ice cream, fudge, madeleines, and other seasonal choices.

Does the menu stay the same throughout the year?

No. Tastings may change with the season and with what is available at the markets.

Are vegetarians welcome?

Yes. Vegetarians are welcome, and tastings may be adjusted, but the exact food choices can vary.

Which markets does the tour visit?

The route has included Spitalfields Market and Borough Market, with a guided walk between them.

What languages are available?

The live guides can lead the tour in English or French.

Does the tour run in bad weather?

Yes. The tour takes place rain or shine, so comfortable shoes and suitable clothing are important.

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